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Oct 15
by Luigi Barbano in BlogUpdates, meditations, Uncategorized 0 comments tags: 3leggedthing, ambassador, ambassador program, marketing, petapixel, photography

Ambassadors and CEOs…

Being on FaceBook I often pass by articles from websites like PetaPixel and usually I take a look at some of them. Yesterday was no exception and I read an article written by Danny Lenihan, the founder and CEO of 3 Legged Thing. In the article he wrote complaining about the quantity and attitude of people who reach him asking to become ambassadors of his brand in the hope to get a free tripod. I’m sure he describes a real situation and I understand his point of view, but, as often, I try to see from a more distant point of view that is less attached to one side. So my question for Mr. Lenihan is simple: who do you think is responsible for this situation and diffused attitude? Let’s talk for a moment about how the photographic companies changed in the last years. As a little premise, this is the first time I hear the brand 3 Legged Thing (evidently you know your marketing Mr. Lenihan… but do I have a positive or negative knowledge of your brand name now?), so I have no idea of the quality of the products or how they relate with the customers, and […]
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