Every year, since 1995 for Christmas I created a card to send my best wishes to friends and clients. I always went in to the effort with the idea to create a real Christmas card and not a commercial work and I think I succeeded most of the time. Here my cards from 1995 to 2016 with the explanation of what I did, how and why. Obviously my wishes for this year are at the bottom of the post… so if you want a nice year… read it all!!! 😉 1995 This was my first year as professional. I opened my studio in July 1994 and I started to really work and promote myself in 1995. I always had a passion for reconstructing ambiences and mood so also for Christmas I went in that direction and realized a model of a mountain lodge. It was all made in 4″x5″ film with a Cambo Master Plus. I printed the picture to attach to the card in 4″x5″ and you can see here under the black shade the original image and, clear, the crop I used. The reason to realize a larger image and then crop was to have more depth […]
Do you want to have a solid base to understand the photographic process? This book is for you! You can be a beginner amateur or a professional photographer but if you want to easy understand what is involved in the photographic process to make the correct decisions you need to have strong and clear basis. The book contains the essential basic concepts to understand the photographic process. The author is explaining all the concepts and rules photography is based on, giving a general theory. Luigi’s book talks about everything from f stops to file formats, the difference between JPG and TIF and how image scaling and DPI relate. His section on how camera, computer monitor and printer color calibration works is explained so well, you’ll never forget it (just think toast). It even has in-depth explanations on photo composition, HDR (High Dynamic Range) photography, depth of field, printing your images, publishing, and more. Luigi’s English is pretty good yet his lovely Italian flavor and sense of humor still come through. You can buy the book on Amazon or directly on CreateSpace
Sometime we are so busy taking pictures with our digital cameras that we forget to actually look for the right moment. A roll of expensive film, a simple camera without displays, histograms, 10 frame per seconds, auto focus and we can free our mind again from the tool and concentrate to the moment. Yes, I love digital photography and all the opportunities that it offers to us just, once in while, is worth to create a cathartic experience and relearn what is really important. Only 36 frames, a day to spend in a place. I had to walk around and really look for an interesting subject and avoid to waste a picture opportunity on something not worth. Walking around, looking around and, once I found a nice scene with a good composition, just wait for something to happen. In this case was a storm with a lot of rain and the sun appeared illuminating the rain with its rays. Sometime we must think film also with our digital camera, be patient and take the one good picture instead of thousand of mediocre images.